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CLASS-Web Course Catalog Academic Year 2018-2019

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Marketing
MKTG 9 Colloquium - Marketing 1.00 Unit
College: Las Positas College
Division: Business and Information Tech
 
MKTG 29 Independent Study-Marketing .50 to 2.00 Units
College: Las Positas College
Division: Business and Information Tech
 
MKTG 50 Introduction to Marketing 3.00 Units
Marketing as a value exchange process involving all societal members; an overview of product development, pricing, placement, and promotion; Target markets including the demographic and behavioral dimensions of markets; analyses of marketing placement and pricing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions. Strongly Recommended: ENG 1A with a minimum grade of C
College: Las Positas College
Division: BHAWK
 
MKTG 56 Retail Strategies 3.00 Units
An overview of marketing in the retail industry. Developing business strategies appropriate to consumer behavior and preferences. An examination of various brick-and-mortar, online, and brick/clicks options. Applying the principles of persuasion in image development for Internet retailing and visual merchandising. Developing a successful plan for utilizing social media.
College: Las Positas College
Division: Applied Technology Business
 
MKTG 60 Retail Store Management 3.00 Units
Profitably starting and managing a retail business. Practical information such as finding a site and managing personnel, merchandising, buying, pricing, financial management, store security and information systems. Strongly Recommended: MKTG 56 or BUSN 53
College: Las Positas College
Division: Applied Technology Business
 
MKTG 61 Professional Selling 3.00 Units
Principles and techniques involved in selling products, ideas, and/or services. Focus is on building relationships with others, identifying the reasons a purchase decision may be made. Includes buying motives, communication options, developing commonalities, sales call planning, ethics, follow-up contacts, and customer service. Interactions for face-to-face and online encounters; professional and technical products; consultants; and anyone wanting to improve their interactions with others.
College: Las Positas College
Division: BHAWK
 
MKTG 64 Introduction to Advertising 3.00 Units
An examination of the major aspects of modern advertising and its position as one of the components of integrated marketing communications. This course explores the expanding options of advertising media. Key areas explored include the social and economic role of advertising media. Key areas explored include the social and economic role of advertising, research, planning of the media campaign, media planning, strategy selection and integration with other elements of the marketing mix. This course provides an introduction to the fundamentals of advertising with emphasis on conceptual process and development, and basic advertising methodologies and techniques. Emphasis is on the application of advertising principles, planning, and design. Strongly Recommended: MKTG 50 with a minimum grade of C
College: Las Positas College
Division: Applied Technology Business
 

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Last Updated 11/20/2018 17:01