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CLASS-Web Course Catalog Academic Year 2018-2019

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Mass Communications LPC
MSCM 1 Intro Reporting & Newswriting 3.00 Units
An introduction to gathering, synthesizing/ organizing, and writing news in journalistic style across multiple platforms. Includes role of the journalist, analysis of exemplary journalistic models, and related legal and ethical issues. Students will report and write based on their original interviews and research to produce news content. Experiences may include covering speeches, meetings, and other events, writing under deadline and use of AP Style. Strongly Recommended: Eligibility for ENG 1A.
College: Las Positas College
Division: A - H
 
MSCM 2 Journalism:Investigative News 3.00 Units
News and feature writing, emphasizing investigative reporting, research techniques, and story presentation. Strongly Recommended: ENG 1A
College: Las Positas College
Division: A - H
 
MSCM 3 Magazine & Feature Writing 3.00 Units
Feature writing, freelance journalism, and how to get published in newspapers and magazines. Strongly Recommended: ENG 1A
College: Las Positas College
Division: A - H
 
MSCM 5 Intro to Mass Communications 3.00 Units
Survey of mass communication and the interrelationships of media with society, including history, structure, and trends in a digital age. Discussion of theories and effects, economics, technology, law and ethics, global media, media literacy, and social issues, including gender and cultural diversity. Strongly recommended: Eligibility for ENG 1A. 3 hours lecture. AA/AS GE. Transfer: CSU, UC*; CSU GE: D7; IGETC: 4G. *MSCM 5 and 31 combined: max UC credit, one course.
College: Las Positas College
Division: A - H
 
MSCM 7 INTRO TO PUBLIC RELATIONS 3.00 Units
Introduction to the principles, history, development, and professional practice of modern public relations. Includes concepts of planning and executing effective communication strategies, including message design and distribution, for any organization. Strongly Recommended: Eligibility for ENG 1A
College: Las Positas College
Division: A - H
 
MSCM 14 Writing and Photo Publication 1.00 Unit
Journalism, photojournalism, content development, and production for the college newspaper.
College: Las Positas College
Division: A - H
 
MSCM 16A EXPRESS COLLEGE NEWSPAPER A 3.00 Units
An applied course in which students practice and refine beginning journalism skills, including recognizing, acquiring, producing, and distributing content for the print and online editions of the student newspaper, the Express. The focus of study is on basic news, feature, and opinion stories. Students are introduced to concepts related to photojournalism, business management, graphic arts, design, social media, and leadership and editing skills. The course includes ethical, practical, and legal issues in journalism. Strongly recommended: Eligibility for ENG 1A
College: Las Positas College
Division: A - H
 
MSCM 16B EXPRESS COLLEGE NEWSPAPER B 3.00 Units
An applied course in which students practice and refine intermediate journalism skills, including recognizing, acquiring, producing, and distributing content for the print and online editions of the student newspaper, the Express. Focus is on in-depth news, feature and opinion stories. Students develop intermediate abilities in photojournalism, business management, graphic arts, design, social media, and leadership and editing skills. The course includes ethical, practical, and legal issues in journalism. Prerequisite: MSCM 16A with a minimum grade of C Strongly Recommended: Eligibility for ENG 1A
College: Las Positas College
Division: BHAWK
 
MSCM 16C Express College Newspaper C 3.00 Units
An applied course in which students practice and refine advanced journalism skills, including recognizing, acquiring, producing, and distributing content for the print and online editions of the student newspaper, the Express. Focus is on leadership, editing the work of others, improving writing and multimedia skills, and improving the Express. Enhanced leadership role includes outreach to the community and representation as journalist and leader at events. Students develop advanced abilities in writing, photojournalism, business management, graphic arts, design, social media, and leadership and editing skills. Students will produce newscasts, an infographics, and reader surveys. The course includes ethical, practical, and legal issues in journalism. Students should serve in a leadership role. Prerequisite: MSCM 16B with a minimum grade of C
College: Las Positas College
Division: A - H
 
MSCM 16D Express College Newspaper D 3.00 Units
An applied capstone course in which students practice and refine advanced journalism skills, including recognizing, acquiring, producing, and distributing content for the print and online editions of the student newspaper, the Express. Focus is on completing a portfolio project, exploring career opportunities in the field, leading others, editing the work of others, improving writing and multimedia skills, and improving the Express. Students work to develop advanced abilities in writing, photojournalism, business management, graphic arts, design, social media, leadership, and editing skills. The course includes ethical, practical, and legal issues in journalism. Student assumes a leadership role and create workshops to benefit other staff members. Prerequisite: MSCM 16C with a minimum grade of C
College: Las Positas College
Division: A - H
 
MSCM 17 EXPRESS EDITORIAL BOARD 1.00 Unit
The roles and responsibilities of leaders on the college newspaper, the Express. Practical experience participating in editorial board meetings, setting policy for the newspaper, and leading in the decision-making process for issue planning, budgeting, and the development of the newspaper. Enrollment is limited to editors or managers of the Express. Strongly recommended: Eligibility for ENG 1A
College: Las Positas College
Division: A - H
 
MSCM 19A Journal of Arts and Writing A 3.00 Units
Creation of a literary-style student magazine. Practical training in the managing, editing, formatting, and printing of a literary magazine. Enrollment constitutes the staff of the magazine. Cross listed with ENG 19A. A student who has successfully completed ENG 19A cannot enroll in MSCM 19A.
College: Las Positas College
Division: A - H
 
MSCM 19B Journal of Arts and Writing B 3.00 Units
Creation of a literary-style student magazine. Practical intermediate-level training in the managing, editing, formatting, and printing of a literary supplement and/or magazine with a focus on the production process, including copy editing, design, layout, proofreading, working with the printer, and digital and print distribution. Enrollment constitutes the staff of the magazine. A student who has completed ENG 19B cannot enroll in MSCM 19B. Prerequisite: MSCM 19A or ENG 19A with a minimum grade of C
College: Las Positas College
Division: A - H
 
MSCM 29 Independent Study, Mass Comm .50 to 2.00 Units
College: Las Positas College
Division: BHAWK
 
MSCM 31 Introduction to Media 3.00 Units
A survey of radio, television, film and multimedia and their impact on culture and society; includes economics, technological development, programming, ratings, legal aspects, and social control of broadcasting in America, and cross-cultural, international comparisons. Strongly recommended: Eligibility for English 1A. Strongly recommended: Eligibility for ENG 1A. 3 hours lecture. AA/AS GE. Transfer: CSU, UC*; CSU GE: D7; IGETC: 4G *MSCM 5 and 31 combined, max UC credit, one course. Degree Applicable, Credit
College: Las Positas College
Division: A - H
 
MSCM 32A Intro to Radio Production 3.00 Units
History, law, ethics, theory, and practical use of radio technology. Operations procedures and practices in a modern radio broadcast studio. Extended study of various aspects of radio production, including editing and announcing, producing studio-recordings, producing a news or feature interview story, producing pre-recorded newscasts, supporting station operations, preparing content for radio programming, publishing content online, selling ads, establishing a brand identity, producing news, collaborating with other media, creating and maintaining audio and video streams, podcasts, and direct feed, creating content for a multimedia website, and producing ad spots and promotional posts.
College: Las Positas College
Division: BHAWK
 
MSCM 32B INTERMEDIATE RADIO PRODUCTION 3.00 Units
Intermediate-level procedures and practices in a modern radio broadcast studio. Extended study of various aspects of intermediate-level radio production, including editing and announcing, producing a live newsmagazine interview program, producing pre-recorded newscasts, managing station operations, preparing commercial radio programming, selling ads, establishing a brand identity, producing news, collaborating with other media, creating and maintaining audio streams, podcasts, and direct feed, creating a multimedia news website, and producing ad spots and promotional posts. Prerequisite MSCM 32A with a minimum grade of C
College: Las Positas College
Division: A - H
 
MSCM 32C Advanced Radio Production 3.00 Units
Advanced-level procedures and practices in a modern radio broadcast studio with an emphasis on public relations, social media, and the use of video in radio production. Additional study of various aspects of advanced-level radio production, including leading new radio students, editing and announcing, producing a live newsmagazine interview program, producing pre-recorded newscasts, managing station operations, preparing commercial radio programming, selling ads, establishing a brand identity, producing news, collaborating with other media, creating and maintaining audio streams, podcasts, and direct feed, creating video to enhance a multimedia news website, and producing ad spots and promotional posts. Provide leadership in creating at least one campus-wide event involving Radio Las Positas. Prerequisite: MSCM 32B with a minimum grade of C
College: Las Positas College
Division: A - H
 
MSCM 33A Intro to TV Studio Operations 3.00 Units
Introduction to the theory, terminology, and operations within a television studio and control room. This introduction includes television directing, the operation of television audio equipment, TV cameras, and television switcher, fundamentals of TV lighting, graphics, video control, and video tape recording for TV and documentaries.
College: Las Positas College
Division: A - H
 
MSCM 33B Interm TV Studio Operations 3.00 Units
Further experience in television studio operations, control room procedures, and basic program production. Designed to improve skills in operating television equipment and producing and directing TV programs. Emphasis is placed upon theory and practice in television production, including planning, writing, producing, staging, and directing interviews, commercials, public service announcements, dramatic pieces, multimedia, and other program segments. Prerequisite: MSCM 33A with a minimum grade of C
College: Las Positas College
Division: A - H
 
MSCM 34A College Magazine A 3.00 Units
Creation of a journalistic-style student magazine. Emphasis is placed on developing content, writing in-depth magazine articles, producing photographs and other visual elements, correlating copy and visuals, laying out pages in the production process, copy editing, promoting advertising, managing the business-side of the magazine, and exploring ethical issues. Strongly Recommended: Eligibility for ENG 1A
College: Las Positas College
Division: A - H
 
MSCM 34B College Magazine B 3.00 Units
Leadership in the creation and promotion of a journalistic-style student magazine, including development of skills in areas of social media and multimedia. Emphasis is placed on practicing and refining intermediate-level journalism skills while developing content, writing in-depth magazine articles, producing photographs and other visual elements, correlating copy and visuals, laying out pages in the production process, copy editing, promoting advertising, managing the business-side of the magazine, and exploring ethical issues. Strongly Recommended: Eligibility for ENG 1A Prerequisite: MSCM 34A with a minimum grade of C
College: Las Positas College
Division: A - H
 
MSCM 35 MULTIMEDIA REPORTING 3.00 Units
This course will provide an introduction to multimedia storytelling with a journalism emphasis. Techniques that will be explored include use of video, photos, audio, animation, and text to convey interactive news and feature stories through the Internet and other electronic media. It also will include techniques in digital research, critical thinking, and synthesis. It will introduce the legal and ethical issues in the recording of sources. Emphasis is placed upon the methods and techniques of multimedia reporting, including scripting, storyboarding, camera use, lighting, sound, and editing with video editing software such as Adobe Premiere Pro.
College: Las Positas College
Division: A - H
 
MSCM 4950 Radio Production 4.00 Units
History and theory of radio technology. Operations procedures and practices in a modern radio broadcast studio. Extended study of various aspects of radio production, including editing and announcing, producing a live news magazine interview program, producing pre-recorded newscasts, managing station operations, preparing commercial radio programming, selling ads, establishing a brand identity, producing news, collaborating with other media, creating and maintaining audio streams, podcasts, and direct feed, creating a multimedia news website, and producing ad spots and promotional posts.
College: Las Positas College
Division: A - H
 
MSCM 72 Intro. to Photojournalism 3.00 Units
This course deals with the photographer as a journalist, focusing on theory and practice in press and publications photography, with emphasis on using the camera as a reporting and communications tool. Covered are news and feature photography and photographic essays, including composition, impact, and creativity, for newspapers, magazines, the Internet, and other mass communications media. Understanding and applying photojournalistic and basic technical and visual skills in the making of successful reportage photographs. Consideration of the work of major 20th and 21st century photojournalists. Course is cross listed with PHTO 72. Student will receive credit for taking either MSCM 72 or PHTO 72. Strongly Recommended: PHTO 50 and/or PHTO 56, and/or VCOM 53.
College: Las Positas College
Division: A - H
 
MSCM 9950 Radio Production 4.00 Units
History and theory of radio technology. Operations procedures and practices in a modern radio broadcast studio. Extended study of various aspects of radio production, including editing and announcing, producing a live news magazine interview program, producing pre-recorded newscasts, managing station operations, preparing commercial radio programming, selling ads, establishing a brand identity, producing news, collaborating with other media, creating and maintaining audio streams, podcasts, and direct feed, creating a multimedia news website, and producing ad spots and promotional posts.
College: Las Positas College
Division: BHAWK
 

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Last Updated 09/24/2018 15:01